NOTICIAS
NUESTRO DÍA A DÍA

Between May and June, Mahón-Menorca PDO cheese packed its bags to travel directly to Catalan homes. Thanks to a campaign promoted by CIME, we set a clear objective: to make our product known in Catalonia, increase its visibility, and highlight its authenticity through real experiences on social media. And the result has been spectacular!

The Strategy: 550 ambassadors of authentic flavor We selected 550 nano and micro-influencers residing in Catalonia, all of them cheese lovers who value local products. Each of them received a very special Mahón-Menorca PDO cheese kit at home, accompanied by an informative leaflet with tips, pairings, and guidelines to share their gastronomic experience organically.

Results that fill us with pride The response has exceeded all expectations. Thanks to the enthusiasm of the participants, we have achieved figures that prove the quality of our cheese speaks for itself:

• 📱 4 Million organic online impressions (and 1 million paid impressions).
• 📸 1,041 pieces of content generated on social networks.
• 🧀 3,101 product tastings held in family and friend environments.
• ⭐ 9.3 out of 10 in overall product rating.

“Flavor” as the main star When we asked the participants what they liked the most, the most repeated word was undoubtedly “Flavor” (Sabor), followed by Quality and Texture. In fact, we are thrilled to share that 98.9% of the participants would recommend Mahón-Menorca PDO Cheese to their surroundings, and an identical percentage states that it is better or much better than other cheeses they have tried.

We want to thank CIME for their institutional support and the 550 content creators for opening the doors of their homes to us. We will continue working to bring our authentic squared flavor far beyond our borders!